Archive for the ‘Advertising’ Category

The positives and negatives of AI.

Monday, August 24th, 2026

This is an Ad that I have recently been working on.

The main image was created using AI.

‘Back in the day’ when everything was analogue, this image would have cost a lot of money and taken days, if not weeks, to produce.

This one took me about an hour.

The positive is, that we can produce an image like this, for a Business to Business client and it doesn’t cost them the earth.

To photograph this image in the 1980s’ would have required the following:

A photographer, with an assistant, a location scout, vehicle hire and transport. Then at least two days on location, with accommodation and meals for all concerned.

The negative is, that none of those people are needed any more.

It’s people and the jobs they once had, who are the losers with AI.

Tees, a great way to express an idea.

Sunday, February 15th, 2026

Around 2008 I discovered the fun of designing and printing my own T-Shirts.

I have made countless ones since then and still get a lot of pleasure from it.

Seeing your work in print has always been a tremendous reward for creative people.

One of the best parts about publishing them myself is that there are no clients or suits dictating what they should say or what they should look like.

Tees are worn by so many people, young and old, and can simply express an idea, sell a product or even tell a joke. 

Below are some of the Tees that I have made over the years.  

Christmas.

Covid.

Friends.

Melbourne.

Music.

Personal.

Political.

Product.

Religion.

Travel.

Banksy, not just an Art Director but a great Copywriter as well.

Sunday, July 27th, 2025

 

While visiting our friends, Denis and Martine in Switzerland, we went to a Banksy exhibition in Lausanne. 

We had seen one before, in Berlin, but this was bigger and much more comprehensive. 

It took two hours and that was a bit rushed.

This ‘Anonymous’ street artist is certainly a clever guy. Not just in his brilliant art but also in his poignant writing. 

One example that really stood out was a line, “I get locked down but I’ll get up again.” This was painted on a London Underground train, during the COVID19 pandemic. 

The line was a clever adaptation of one used in the song ’Tubthumping’ by Chumbawumba.

Sometimes the brilliance isn’t in creating an original headline but adapting an existing one to give it new meaning. 

This simple phrase from Banksy summed up the frustration I had with all the anti lockdown sceptics during the pandemic. 

Banksy should have been in advertising.

This one came out of the blue.

Tuesday, February 28th, 2023

While having coffee at Le Capucin in Portsea, I noticed this rather lovely bit of art in the window of an antique shop near by.

I felt it was perfect for our house in Sorrento, so I decided to buy it. We have owned the place for over 30 years so this was going to be a celebration of that.

The following day, when I looked in the shop again, it was gone. I then asked the owner, Sally, if she still had it and this is where it got interesting. She told me she did and then gave me some background information to it.

It was based on a Reckitt’s Blue poster that was produced in the 1930s’ and signed by the artist Rowles. Unfortunately I can’t find any information on this particular illustrator.

I recall my mother using a Reckitt’s Blue Bag in our copper (yes, back in the 50s we had a copper). The ingredients of the blue bag was synthetic ultramarine and sodium bicarbonate. It was put in the boiling water to help whiten the washing. As most sheets and shirts were white and not synthetic back then, it was used a lot.

It was also used as a remedy for bee stings and bull ant bites. My mother used to just rub a wet Reckitt’s Blue Bag over the affected area and magically the pain would disappear.

The original Reckitt’s Blue poster, used for this piece, has been reworked to delete the ‘Reckitt’s’ and the baseline, ‘Freshness out of the Blue’ and customise it for Sorrento.

Sally then admitted that she was the artist and had created it in 1996.

I love art but when it comes with a great story, it’s even better.

Toilet Humour.

Friday, December 23rd, 2022

The graphics on this this Portaloo delivery truck are priceless.

I caught a glimpse of one of these trucks down on the Peninsula and was too slow to get a photo.

Then, a few days later, I spotted another one, this time closer to home and it was parked.

I had to get a shot.

Normally a photo of a guy, in high vis, sitting on a toilet with his dacks around his ankles, isn’t that funny. But when you make him the driver of a toilet delivery truck, it’s hilarious.

“A picture is worth a thousand words.” As they say.

Thursday, November 24th, 2022

During our recent travels, I found this old Guinness poster in Derry, Southern Ireland. 

This one was probably developed in the 1940s or 1950s and could have been illustrated by the famous British artist, John Gilroy. 

Unfortunately the available information is a little sketchy.

Around the world Guinness is an exceptionally strong brand and it’s advertising like this that has made it that way.

Arthur Guinness founded the company in St James’s Gate, Dublin, Ireland in 1759. However it wasn’t until 1929 that the Guinness family permitted the beer to be advertised. And that was with the stipulation that “The quality of the advertising was as good as the quality of the beer.”

The result is that Guinness has always differentiated itself from other ‘beers’ in a unique and interesting way. 

There are many stouts but only one Guinness. 

Another great idea.

Wednesday, September 21st, 2022

 

Food delivery vans can be boring, however this one is designed around a great idea. 

And it’s selling the product in a very appetising way.

I found this one in Haverfordwest, Wales.

Coke does something good for a change.

Monday, August 22nd, 2022

The Christopher Street Day Parade is a well established Pride march, held annually in Berlin.

This year it was on July 23rd. 

This poster, that was opposite where we were staying in Berlin, is a celebration of Coke’s support for the gay community.

It incorporates their iconic ‘swoosh’ morphing into an LBGTIQ+ rainbow, as it passes through an empty Coke bottle.

Very clever, understated and also great branding.

It’s all about placement.

Saturday, April 23rd, 2022

As we fast approach the May 22nd Federal election, the streets are full of political adverting. 

Most of it is boring propaganda, however this one caught my attention. 

The two word message is both simple and strong, but it’s the placement that got me.

It’s brilliant.

Apparently these posters are all over Melbourne and people have even taken to putting them on their own private rubbish bins. 

And they are paying $20 for the privilege.

The future is here.

Friday, August 27th, 2021

While escaping to Spain during lockdown number six, ie: watching the Vuelta a España, we were peppered nightly by the limited range of commercials on SBS Viceland.

This commercial for the Hyundai Tucson stood out.

With amazing special effects, it’s beautifully written, directed and filmed. It also has something that’s sadly missing in most ads these days – an idea.

I hope this is the future of ads.