Moustache - STALIN HAD ONE BUT THEN SO DID GANDHI.

The Christopher Street Day Parade is a well established Pride march, held annually in Berlin.

This year it was on July 23rd. 

This poster, that was opposite where we were staying in Berlin, is a celebration of Coke’s support for the gay community.

It incorporates their iconic ‘swoosh’ morphing into an LBGTIQ+ rainbow, as it passes through an empty Coke bottle.

Very clever, understated and also great branding.