Moustache - HIDING A STIFF UPPER LIP FOR OVER 37 YEARS.

PwC or Price Waterhouse Cooper, is a company that is well known in financial circles.

But now it’s known nation-wide – for all the wrong reasons. 

I had heard of PwC but never been exposed to their corporate identity, until now.

However as this visual abhorrence keeps on featuring nightly in the news, I realised that there was a real connection between the logo and the company image – both are bad.

Below is a quote from the ABC’s business reporter, Daniel Ziffer, that really sums up just how rotten they are:

(PwC) “…..being involved in shaping secret government tax plans and then creating and selling a scheme to thwart them to multinational companies dubbed the ‘Dirty 30’.”

Now, in a last minute act of guilt, they have sold off all their government business for $1. 

Of course this doesn’t take into account the millions they have already made fraudulently.

PwC is a large company and I am sure they would have paid a respected design firm a good price for this logo disaster.

I can only speculate that the client got their way with the design and the designers just took the money and ran.

If I were them, I’m not sure what I would be more embarrassed about now.

The logo or the company it represents.