Moustache - STALIN HAD ONE BUT THEN SO DID GANDHI.

This is an Ad that I have recently been working on.

The main image was created using AI.

‘Back in the day’ when everything was analogue, this image would have cost a lot of money and taken days, if not weeks, to produce.

This one took me about an hour.

The positive is, that we can produce an image like this, for a Business to Business client and it doesn’t cost them the earth.

To photograph this image in the 1980s’ would have required the following:

A photographer, with an assistant, a location scout, vehicle hire and transport. Then at least two days on location, with accommodation and meals for all concerned.

The negative is, that none of those people are needed any more.

It’s people and the jobs they once had, who are the losers with AI.