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“A picture is worth a thousand words.” As they say.

During our recent travels, I found this old Guinness poster in Derry, Southern Ireland. 

This one was probably developed in the 1940s or 1950s and could have been illustrated by the famous British artist, John Gilroy. 

Unfortunately the available information is a little sketchy.

Around the world Guinness is an exceptionally strong brand and it’s advertising like this that has made it that way.

Arthur Guinness founded the company in St James’s Gate, Dublin, Ireland in 1759. However it wasn’t until 1929 that the Guinness family permitted the beer to be advertised. And that was with the stipulation that “The quality of the advertising was as good as the quality of the beer.”

The result is that Guinness has always differentiated itself from other ‘beers’ in a unique and interesting way. 

There are many stouts but only one Guinness. 

This entry was posted on Thursday, November 24th, 2022 at 10:14 am and is filed under Advertising, Art, Comment, Design, Good ideas, Marketing, Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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