Bruce Stainsby's Blog: Muttering from the mo

The death of the written word.

May 19th, 2013

I no longer buy a hard copy of newspapers but prefer to read them online. They’re portable, easy to read and have high quality resolution for the graphics and photos.

In many ways they’re far superior to the printed versions.

However many of the online news and editorial articles are increasingly containing video. In fact one of our local Melbourne newspapers, The Age, is becoming more of a TV station than a newspaper.

Audio books are also on the increase and now Google has announced that their primary mode of search will be voice activated not written.

The result of this visualisation of content is that many people will prefer to have their news and information read to them rather than reading it for themselves.

When I was a kid I loved having books read to me but I only got to really appreciate the joy of literature when I started to read them for myself.

It was my voice, in my head, interpreting the words and filling in the gaps.

My voice was painting the pictures and creating ’The World’ of a particular story or author.

Advertising used to be a combined craft of the visual and the verbal, with quality pictures complementing excellent writing. Now most ads consist of an average picture, headline and a short, boring, piece of copy.

Long copy ads, that involved the reader in a journey of discovery about a product or service, have vanished. They’ve been replaced by a fast grab of visual and verbal cliches.

The beauty of the written word is that it involves you in a two way communication. You read the words, interpret them and are subsequently rewarded by that creative act of interpretation.

I loved reading the Hobbit and The Lord of the Rings by J. R. R. Tolkein. Through his craft he was able to described a world that was beyond our creation. Yet because of our imagination we were able to see that world, in our mind’s eye and visualise it for ourselves.

Seeing Peter Jackson’s interpretation of the Hobbit was exciting but no more so than creating my own vision of The Shire, Gollum and Middle Earth.

If we lose the written word we will lose the ability to create visions of our own.

And what a loss that would be.

I went to NerdCamp.

May 1st, 2013

Last weekend we went to the Melbourne WordPress WordCamp at RMIT University.

It was fantastic value at $50 for the two days, including lunch and 2 cups of excellent coffee – the preferred beverage of Nerds.

The real value came in getting to understand WordPress and how it works a little better.

I spoke with developers and a number of web designers. The one thing that surprised me was how little attention is paid to typography and type standards.

Now I find this a little strange as WordPress, blogging and websites in general are more about words than pictures.

Some of the ‘Designers’ I spoke to seemed more interested in the look of their sites and not at all interested in how well they communicated.

Most of the WordPress themes and Plugins are also all about look and not content.

The common consensus, within the WordPress community, is that there are real problems with type standards, however little is being done about it.

I come from a old school graphic design background where column width, leading, kerning and tracking were all considered essential in developing readable type.

I would be interested to see what new developments WordPress are making in this area.

 

Would you buy a ‘Gonski’?

April 20th, 2013

If it was a fleet of the new Gonski Stealth Jet Fighters, then security and border protection would be the benefit.

If it was the Gonski High Speed Rail Link, running up the east coast, between Melbourne and Brisbane, then we would benefit from the convenience.

A Gonski Dam on the Ord River, would open up vast areas for cultivation and the subsequent benefit of increased food production.

Most Australians would see the value in paying 14.5 Billion Dollars for one of these Gonskis. That’s because we all understand what an fighter jet, rail network or a dam can deliver.

History has etched that in our minds.

Now the Gonski school funding reforms are different. It’s a complex issue to understand, let alone sell to the average punter.

There have been a number of newspaper articles written recently trying to articulate what a Gonski is. Here is the most recent one from SBS.

‘Selling’ has never been the strong point of the current government. They follow the polls when making policy decisions but don’t listen to the consumer when it comes to articulating their benefits.

They need a good advertising agency.

When the late, and very divicive, Maggy Thatcher came to power in 1979 she used the advertising agency Saatchi & Saatchi to sell her agenda. They came up with the ‘Labour isn’t working’ poster.’ This very quickly and simply articulated the Tory message.

I think Julia could take a leaf out of Maggie’s book and hire a good ad agency to help sell the Gonski.

 

Fewer choices than Gutenberg.

April 8th, 2013

Johannes Gutenberg (1398-1468) was a German blacksmith, goldsmith, publisher and most importantly a printer. He  introduced moveable type into Europe and by doing so started the ‘Printing Revolution’

This invention is regarded as being the most important event of the modern era. It allowed books to be mass produced and empowered the average person to attain knowledge.

Gutenberg’s first publication was in 1439, a bible set in a German Blackletter font. The importance of his invention was quickly recognised and typographers very soon developed new typefaces to work with this groundbreaking technology.

Within a few years hundreds of type styles were available in movable fonts.

Today’s designers are able to choose from tens of thousands of fonts when they want to print conventionally (Ink on paper).

This isn’t the case with web design.

Due to the restrictions of HTML, the language that is used to program web pages, screen quality and computer platforms, the web designer is limited to a hand full of font styles.

Google Websafe Fonts are touted as the answer but even these are subject to vagaries of technology.

A font that works well on Safari looks like crap on Firefox.

Hayden and I had a discussion the other night that followed the usual banter between a programmer, who follows logic, and a dreamer, who just wants it to be the way they want it to be.

Here is a part of the transcript of that chat.

 

Bruce:

G’day

Hayden:

Hey

 

Bruce:

We seem to have issues with Google Fonts. They look different between the Mac and PC.

 

Hayden:

Hmmm. What browser is Thea using?

 

Bruce:

Firefox.

 

Hayden:

Right, don’t worry, that’s normal.

 

Bruce:

Thea is showing me how the Google Fonts don’t work on her monitor.

So what’s the answer – Times New Roman?

 

Hayden:

Helvetica, Verdana.

 

Bruce:

Bugger that, I thought that we had some creative flexibility.

 

Hayden:

Well, you do.

 

Bruce:

But not with the fonts I want.

 

Hayden:

The problem is crappy font support in some browsers on Windows by the look of it.

 

Bruce:

This sucks. I think we should go back to HTML websites (Sites that are not WordPress) where the designers have the say and the clients just have to pay for it.

 

Hayden:

But these are HTML websites.

The problem is that you don’t have control over the browser used to view the sites.

 

Bruce:

Well they should be done in InDesign.

The smarty that develops that interface will make a fortune.

 

Hayden:

You can’t design a proper website in InDesign. Because InDesign doesn’t move.

 

Bruce:

I am talking figuratively, in that we (Designers) need to have flexibility to design.

 

Hayden: 

Complain to Firefox, Microsoft, Google and Apple, plus the mobile manufacturers.

It’s due to incompatibility that there are so many issues.

 

Bruce:

If the computer industry hadn’t embraced film editor’s thinking when they designed editing software, we would still be doing it on a Steenbeck (old film editing machines that were first developed in the 1930s’).

 

Hayden:

Yes but every format has its limitations.

I am still sure that there must be a way to get better fonts on here. But I’m not sure how.

I mean Titanium (A  Google Websafe Font) looks okay, except on Chrome.

 

Bruce:

But isn’t Chrome a Google interface and if so why doesn’t it support Google Fonts?

 

Hayden:

I have no idea. At the end of the day the fonts are probably handled by the operating system.

 

Bruce:

It’s not your fault, it’s that the industry is still run by the geeks and and not by the designers. Once it’s controlled by the creatives, not the techos, it will improve. That’s just history.

 

Hayden:

I’m not sure. Because at the end of the day, you’re frustrated because you’re used to a different system.

Younger designers have grown up with the current limitations. In fact they’ve grown up with more restrictions than currently exist.

So, perhaps they’ll never know.

 

Bruce:

Ah, but there in lies the solution. Develop a system that has unlimited creative possibilities.

 

Hayden:

Technically impossible.

Look at Adobe products. They don’t allow unlimited creative possibilities and they’ve been in development for over 20 years.

 

Bruce:

I disagree, they allowed the designer to experiment with thousands of fonts, on as many layout options as they could imagine, and they did it all in a fraction of the time it took them to do it conventionally.

 

Hayden:

Perhaps I’m being pessimistic.

 

Bruce:

Remember I was there when there was only hot metal type and a layout pad…. 

it’s come a long way since then. 

 

Hayden:

Yes it has.

 

Bruce:

We should have this discussion in 5 years time. I think it will have changed a lot by then.

 

Hayden: 

And you’ll be complaining that you can’t do everything you want to. (-:

 

Bruce:

But that’s what it’s all about. If we don’t aspire to do it differently, it will never happen.

Letterset (Rub-down letters) came into existence because typographers couldn’t kern type tightly enough with hot metal. Then when computers took over Quark had a kerning option. The same thing will happen to web design, someone will come up with a better way, they always do.

So getting back to basics, I’m stuck with Helvetica? It’s a bit like being stuck in the 60s’

 

Hayden:

Well now. Google fonts should work okay. I don’t know why they don’t. Perhaps you could search for the best way to use a wide range on fonts on web sites.

I’ll have a look a bit later. But I’m in the middle of some IOS development at the moment.

 

Bruce:

It’s not your problem, it’s just that I thought that Google Fonts were the answer but apparently there are still many issues.

 

Hayden:

Well I’m the programmer for Caffeine Concepts, so it’s at least partly my responsibility.

 

Bruce:

Touche.

That’s the extent of my French, so I will leave you to earn a Euro/Dollar.

 

Hayden:

You missed out the accent I think.

Touché.

 

Bruce:

My French isn’t that good.

 

Hayden:

Neither is mine.

Not just a logo but an idea.

March 24th, 2013

This is the South Australian Economic Development Board’s new logo.

I think it’s terrific.

It is not only pleasing to look at but it also has an idea that makes you think. And if you can make the viewer think about what you are saying then you will also have them remember you.

Once you get them to remember you, you’re on the shopping list.

This applies to any product, service or even a state.

Well done Cato Partners for the design and the South Australian bureaucrats who could see the idea in it.

Let’s hope that it does open some doors.

SA a portal into Australia

“Sorry”

March 9th, 2013

I grew up with a very English perspective on public behavior.

I never wanted to offend.

Whenever there was any hint of confrontation I would always back away with the word “Sorry”

This isn’t the case in many parts of Europe.

Many Europeans come from the original ‘Me Generation’, the concept of a queue, especially while waiting for public transport, in shops or even buying a stamp, doesn’t exist and sorry isn’t in their vocabulary.

Now this proves to be a great frustration for those of us who have been brought up with this, seemingly outdated, English gentility.

You either stand back and let everyone push in front of you, or you take a stand and try and teach a small number a lesson in civility.

Much to the frustration and amusement of many, I opted for the second strategy.

This won me plaudits from people with a similar background to mine but questioning looks from everyone else.

I still used “Sorry” but this was usually followed by “…this is a queue, do you mind going to the back?”

Get a number to buy a stamp

The soundtrack to our trip.

February 16th, 2013

From Malaysia to Madrid we have been continually reminded of Australia, in a rather weird way.

Wherever we have travelled the world wide hit song, ‘Somebody That I Used To Know,’ by the Belgian-Australian singer-songwriter Gotye, has been constantly played in taxis, bars, restaurants and shopping malls. Even during the odd sleepless night, I have heard it repeat endlessly in my head.

It’s not surprising, considering that Gotye has just won a hat-trick of Grammys, two for this song and one for the album ‘Making Mirrors’.

Even on our flight home, Gotye was again being played on the Emirates inflight entertainment system.

It’s been our musical companion for nearly 12 months and whenever I hear it in the future, it will remind me of our trip.

You get what you pay for.

January 24th, 2013

For our last adventure we booked a packaged deal through eDreams to Tenerife. The flights were with Ryanair, who’s positioning is ‘Low Cost’

It’s true that the initial airfare is cheap but that’s where cheap ends. If you want to reserve a seat, check-in luggage or have a drink of water, then it’s all an extra and expensive.

The weight of your suitcase is limited to 15kg and your hand luggage has a strict size and weight limit as well.

The airline staff police the line of waiting passengers, checking that they are within the limits. If you’re not then there’s a heavy price to pay.

Once you are on board the cabin staff are more anxious to sell you something than an African hawker on Barceloneta Beach in August. They try to flog you lottery tickets and to my amusement there were ads on the overhead lockers and the seat backs.

There are even ‘smokeless cigarettes’ for sale, so you aren’t forced to abstain or sneak off to the little room at the back of the plane for a quiet puff.

However the flight was on time and it was a very pleasant 3 hours journey to the Canary Islands.

Our hotel in Puerto de la Cruz was also part of the package and again relatively inexpensive.

On arrival we were told that because the hotel was full our room wasn’t that good, but if we wanted to we could change rooms in the morning.

We did change and got a much better room with a terrace and garden view, which was worthwhile considering that we were going to be there for seven days.

We were even offered a free meal in the restaurant as compensation for putting up with the dog box on the first night.

On our last night we took up the offer of the free meal and were happy that we hadn’t taken the ‘Full Board’ option. The bonus that night was an excellent bottle of wine that only cost us €6 (A$7.60).

Tenerife, with its sub tropical climate, is a destination favoured by Northern Europeans wanting to escape their bitterly cold winters.

They are there to get a tan, keep warm and drink beer.

The Canaries are Spanish and 100km to the west of Africa and the outermost region of the European Union. Tenerife is the largest island in the archipelago measuring 2,034.38 km².

We decided that we would replace ‘getting a tan’ with touring and went shopping for a hire car. We thought that a Citroen C3 was great value at €65 (A$82.40) for 3 days, that’s until we drove it.

This little car had had a tough life.

There were dints and scratches on all panels, no sun visor on the passenger side, the glove box had been screwed shut, the key was held together with gaffer tape and the warning lights on the dashboard had been blacked out.

Under the bonnet wasn’t much better.

The clutch had gone (where do clutches go?) and every time I changed down a gear the engine lost 1000+rpm. This became an issue on the climb to Mount Tiede, the highest mountain in Spain and the world’s third highest volcano.

Tiede and the Tiede National Park are a UNESCO World Heritage Site. Most of the park is formed by a caldera that was created when the original volcano walls collapsed into the sea about 160,000 to 220,000 years ago. This has resulted in the most spectacular moonscape appearance of towering escarpments, jagged rock formations and rubble strewn valley floor.

There is a cable car that runs to within a few hundred meters of the summit and you can then hike to the rim of the volcano, if you get permission first.

The Citroen managed the trip down the mountain with far greater ease.

On the second day we drove north east to Park Rural Anaga and enjoyed the ‘Path of the Senses’. This was through a beautifully preserved laurel woodland, one of the oldest on the planet.

Signs were placed along the walking track encouraging you to Touch, Listen, Smell and See the surrounding forest and spectacular views of the coastline.

From there we drove down to the capital, Santa Cruz de Tenerife. This is a port town, and there is no hiding it, as the harbor and container cranes dominate the coastline.

We wandered through Parque Garcia Sanabria, a large urban park in the centre of Santa Cruz with its amazing cactus garden. There you can see, close up, many of the succulents and cacti that are prevalent all over Tenerife.

Buoyed by the survival of the Citroen on the first two days, we became even more adventurous on our third and final day and travelled west. Our first stop was Icod de los Vinos, a quaint village overlooking the northern coast and home to one of the world’s oldest trees. Within the Parque del Drago, with its collection of Canarian flora, is the Millenary Drago which is believed to be over 1,000 years old.

The Drago or Dragon tree is shrouded in legends and mystery and get its name from the deep red sap, known as Dragon’s Blood, that it produces.

From Icod de los Vinos we drove around the coast to Buenavista del Norte then struggled over the mountains to Santiago del Tiede and finally reached the western coastline at Los Gigantes.

Then, to the whine of the failing wheel bearings, we drove back through Parque Nacional de Tiede to Puerto de La Cruz.

We travelled over 400km around Tenerife, had a great time, and to our surprise the Citroen kept going.

When we weren’t touring around the island we were exploring the streets of Puerto de la Cruz and the nearby village of Punta Brava.

It’s a tourist town without a doubt but there are some quaint churches and interesting architecture, but for me, the tourists were the biggest attraction.

We chose to pay for reserved seats on the flight to and from Tenerife. A decision that paid for itself, if only from the looks on the faces of the other travellers. They watched in envy as we went to the front of the line, that’s after they had been standing there for at least an hour. Not only did we board the plane first but we had a row to ourselves and didn’t have to fight for overhead locker space.

This little extravagance cost us €20 (A$25) and was worth every Euro Cent.

I guess we got what we paid for.

 

But is it Art?

January 20th, 2013

Over the last twelve months we have experienced the ‘Arts of Man’ covering a 5,000 year period.

It was therefore fitting that the last gallery I visited would be MACBA. Below is a part of their Mission Statement.

“As a public entity, the Museu d’Art Contemporani de Barcelona (MACBA) assumes responsibility for disseminating contemporary art, offering a diverse range of visions, and generating critical debates on art and culture, while aspiring to reach increasingly diverse audiences.”

The theme for one of the exhibits was ‘Content Becomes Something to be Avoided like the Plague’

This is art without rules, obviously without content, and in some cases without reason. But it is art and one day, probably in about 5,000 years, some of it will be held in high esteem.

Calle Murillo 18-20.

January 19th, 2013

We have rented an apartment in Badalona, a suburb of Barcelona, that’s about 14km north, along the coast.

We decided to choose this part of Spain after a train trip from Barcelona to Perpingnon in 2008. We loved the coastline and felt that if we wanted to live near Barcelona, then this would be the place to stay.

Here are a series of random snaps of the area that I have taken over a number of weeks.

It’s a strange district with a mixture of old and new housing, factories and large vacant blocks where factories once stood.

There is even a cemetery of old suburban busses.

Then there’s the beaches, long stretches of beautifully groomed sandy coastline that extends for many kilometers north and south of Barcelona.

In summer they’re full of Spanish sun worshippers, cafés and bars. Now that winter is here, all that remains are groups of over optimistic surfers and fishermen, along with the dog walkers, well wrapped up against the winter wind.

Even the beach bars or chiringuito have disappeared, they get dismantled in autumn and will magically reappear next summer.

The vacant area, between the railway line and the beach, now forms part of an extensive coastal path with cycling and pedestrian access. On most days there’s a good cross section of the population, either walking, riding, blading or just sitting, enjoying the view over the Mediterranean.

The railway line that runs along the coast from Barcelona to the French border is ever present, both  visually and audibly. It has become an artificial division between work and play for these seaside towns.

The people of Badalona are fiercely independent and the red and gold stripes of the Catalan flag can be seen hanging from many windows.

Badalona is the third most populated city in Catalonia and has been inhabited since 3,500 – 2,500 BC. The city of Badalona was founded by the Romans in the 3rd century BC, with the name Baetulo.

There are still Roman ruins within the city centre and we went looking for them.

We finally discovered that they are under the Badalona Museum with 3,400 square meters of old Roman Baetulo to explore. There we found the remains of the old Roman Baths plus a urban settlement that was just near the old Forum. The street level entrance is just a portal to the subterranean treasures that house a small part of the Roman Empire.

During a period of urban development, in the mid-1970s’, a number of archeological digs were carried out that revealed the extent and importance of these ruins.

However housing was put ahead of history and a block of flats was built over the site. It wasn’t until the end of the Franco era that the building was declared illegal and subsequently pulled down.

On the same day we found old Baetulo we also discovered the twin parks of Badalona, Parc de Can Solei and Can l’Arnús. The oldest part was built in the Romantic style between 1870 and 1880. There are old buildings, sculptures, arbors, grottos, waterfalls, walkways and playgrounds. There’s even a small lake with a tower.

During the 19th century Badalona was an important town in the industrialisation of Spain and that’s the reason for the old factories and now vacant blocks.

Most of the factories along the foreshore are empty or home to a variety of discos and some very creative graffiti. While the vacant land, where the factories once stood, is now awaiting redevelopment into apartment blocks, shopping centers and hotels for the beach loving tourists.

Just north from where we are in Badalona is Montgat, an area that was the home to the wealthy industrialist who built these factories. It seems to have been left in a 19th century time warp, with the closest development, apart from apartment blocks, being a huge marina and restaurant complex further up the coast in Ocata.

There is still one factory that dominates the skyline from wherever you are in Barcelona, Badalona or even Montgat. It’s the power station at Sant Adrià de Besòs, with its three giant chimneys that seem to be omnipresent in so many of the shots I have taken.

We get plenty of exercise with our walks south into Badalona and north to Montgat and Ocata. So in an attempt to fine new territory we headed up the hill, just behind our street, to the Parc de la Mediterrania.

As the name suggests there were sweeping views of the Mediterranean but they were interrupted by high tension power lines and the ever present three chimneys.

From our elevated position we did manage to get a good view of Calle Murillo and we also discovered that the barking, we hear every afternoon, comes from a dog training centre and adjacent kennel that’s on top of the hill.

There is another factory, well at least their logo, that holds a fascination for the people of Badalona, and that’s Anis del Mono.

The anis factory has been located beachside in Badalona since 1870, with the distinctive humanoid primate logo emblazoned on their walls.

There are many theories as to the origins of the trademark, some even suggest that it’s a caricature of naturalist Charles Darwin.

There is a life size bronze statue of the monkey on the promenade and a constant line of people waiting to have their photo taken with him.

One of the objectives of our trip was to gain a better understanding of what life was like ‘somewhere else’. Living in Badalona, on and off for the last 5 months, has given us a good appreciation for this seaside suburb of Barcelona.

We had hoped to have picked up a bit of Spanish along the way, however most people in this area speak Catalan, so the Castilian will have to wait for another time.