Moustache - WHY WAIT FOR NOVEMBER?

On our most recent trip to Berlin, I was surprised to see this street poster for Coke.

Roughly translated it proudly proclaims: ‘For serious pizza serve the original.’

I fully understand food and wine, matching, even food and beer matching, but food and Coke is just silly.

While the uptake of bottled water is growing worldwide, Coke’s market share, especially in Germany, is on the slide. Their worldwide business has shrunk by 2% per annum over the last ten years.

So it’s no wonder that they have adopted the rather bizarre strategy of trying to make a fizzy, sugar laden soft drink match with food.

This entry was posted on Saturday, February 29th, 2020 at 5:29 pm and is filed under Comment, Grumbling, Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.