Archive for the ‘Good ideas’ Category

Why does a video go viral?

Saturday, January 18th, 2014

On Wednesday January 15, during the Melbourne heatwave, my son Evan posted a video on Vimeo.

It was a simple time lapse shot of a Lindt Chocolate Ball melting in the 42°C heat.

In just 3 days over 150,000 people have viewed it and it has been syndicated by news agencies around the world.

It was even aired on the Channel 7 News here in Melbourne.

For years advertising agencies have been trying to identify the formula that makes videos go viral. There are many theories but no real answers.

It simply comes down to the right idea at the right time, viewed by the right people.

But that’s easier said than done.


Now there’s a clever idea.

Saturday, September 15th, 2012

Bordeaux is a beautifully preserved 18th Century city and classified on the UNESCO World Heritage List as “an outstanding urban and architectural ensemble”.

It has one of Europe’s largest collections of 18th Century urban architecture with most buildings being no more than five storeys high.

It also has a new tram system, with 44km of track, that has only been operating since 2003. This is despite the fact that Bordeaux had over 200km of track in 1947. These were all removed to make way for the more modern bus.

What is so smart about the new Bordeaux system is that it uses a ground level power supply in the city centre. This alleviates the need for overhead wires and leaves the view of the elegant city buildings unhindered.

As I spend most of my time, when taking snaps, trying to crop out nasty intrusions like power lines, I find this system very clever.