The Christopher Street Day Parade is a well established Pride march, held annually in Berlin.
This year it was on July 23rd.
This poster, that was opposite where we were staying in Berlin, is a celebration of Coke’s support for the gay community.
It incorporates their iconic ‘swoosh’ morphing into an LBGTIQ+ rainbow, as it passes through an empty Coke bottle.
Very clever, understated and also great branding.
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on Monday, August 22nd, 2022 at 10:28 pm and is filed under Advertising, Comment, Good ideas.
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Coke does something good for a change.
The Christopher Street Day Parade is a well established Pride march, held annually in Berlin.
This year it was on July 23rd.
This poster, that was opposite where we were staying in Berlin, is a celebration of Coke’s support for the gay community.
It incorporates their iconic ‘swoosh’ morphing into an LBGTIQ+ rainbow, as it passes through an empty Coke bottle.
Very clever, understated and also great branding.
This entry was posted on Monday, August 22nd, 2022 at 10:28 pm and is filed under Advertising, Comment, Good ideas. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.