I do love a good line. 


With the current trend of thinly spreading advertising budgets across all the media, good ads and good headlines, are hard to find.

So when I sighted this great line on the side of a Thunder Road Brewery delivery truck, it was a little ray of sunshine in a thunder grey sky of mediocrity.

And it’s very clever.

The craft beer market prides itself on being anti-establishment. So, to subtlety put down a main stream brand like Carlton Draught with humour, makes it all the more praise worthy.

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