Moustache - WHY WAIT FOR NOVEMBER?

On Wednesday January 15, during the Melbourne heatwave, my son Evan posted a video on Vimeo.

It was a simple time lapse shot of a Lindt Chocolate Ball melting in the 42°C heat.

In just 3 days over 150,000 people have viewed it and it has been syndicated by news agencies around the world.

It was even aired on the Channel 7 News here in Melbourne.

For years advertising agencies have been trying to identify the formula that makes videos go viral. There are many theories but no real answers.

It simply comes down to the right idea at the right time, viewed by the right people.

But that’s easier said than done.

This entry was posted on Saturday, January 18th, 2014 at 1:35 pm and is filed under Advertising, Comment, Good ideas. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.