The future is here.

While escaping to Spain during lockdown number six, ie: watching the Vuelta a España, we were peppered nightly by the limited range of commercials on SBS Viceland.

This commercial for the Hyundai Tucson stood out.

With amazing special effects, it’s beautifully written, directed and filmed. It also has something that’s sadly missing in most ads these days – an idea.

I hope this is the future of ads.

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