Moustache - HIDING A STIFF UPPER LIP FOR OVER 37 YEARS.

As part of our forced isolation, due to the Coronavirus pandemic, I have been teaching myself new skills on the computer.

Part of this has involved developing a suite of T-shirts that dramatises the new ‘social responsibilities’ that have now become the norm. 

I already had a range of Tees designed and ready to print. These were having a go at the Federal Government for its lack of action regarding Climate Change and last summer’s disastrous bushfires. Coronavirus (COVID-19) has overshadowed these events and these Tees now sit on the back-burner as unfortunately do the issues.

A catalyst for developing the COVID-19 Tees, was a ‘Call to action’ to the world’s creative community from the United Nations. The article was published in the US marketing and advertising magazine AdWeek. It was seeking submissions from around the globe for creative people to come up with ways to promote social safety and a resolve to stop the pandemic.

I felt that T-shirts were a logical platform to express these ideas, especially if they had simple graphics done with a sense of fun. 

After all, humour has always been a great way of making a serious message memorable.

I had already designed three Tees and had them printed at Tee Junction, so it wasn’t too hard to come up with a few more and make a complete set.

I have also offered all these designs, free of charge, to Tee Junction and hope that they will promote and sell them on their website. I have asked them if the profits could go to a community charity supporting the effort of the First Responders.

As another initiative, I have taken the ‘It’s gone viral’ idea and developed a range of posters. Through Bravo Tango Bravo these have been offered to a poster company in the hope that they run them to promote social responsibility.

Let’s see what happens.

This entry was posted on Thursday, May 21st, 2020 at 5:56 pm and is filed under Advertising, Comment. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.