With the current trend of thinly spreading advertising budgets across all the media, good ads and good headlines, are hard to find.
So when I sighted this great line on the side of a Thunder Road Brewery delivery truck, it was a little ray of sunshine in a thunder grey sky of mediocrity.
And it’s very clever.
The craft beer market prides itself on being anti-establishment. So, to subtlety put down a main stream brand like Carlton Draught with humour, makes it all the more praise worthy.
