What does the latest Ford posters say about the company?
For one it says they are frightened; frightened that their ever dwindling market share is going to vanish completely into an Australian heat haze.
Why else would you feature a poster campaign where the logo is larger than the product and the proposition is even smaller still.
Ford will stop manufacturing cars in Australia later this year, and it’s my guess that these ads are more about propping up confidence in the dealer network, than they are about selling vehicles.
Given the new car sales figures for 2015, they should be worried.
Ford were 6th, with 70,454 sales (down 11.6%) and behind, of all manufactures, Mitsubishi with 71,752.
2015 was a bumper year for car sales with 1,155,408 vehicles sold – a 3.8% rise on the previous year.
Holden and Ford were the only companies to post a sales decline, with Ford having its worst year since 1966. Even the Mercedes-Benz C-Class comfortably outsold the Ford Falcon.
It appears that Australians have already given up on Henry.
