It’s been another 3 weeks of staying up late watching the Tour de France.
This is its 100th anniversary.
The countryside was constantly changing, as they moved from Corsica, through the Riviera, the Pyrenees, Brittany, the Alps and then on to Paris.
Unfortunately the ads, unlike the views, all had a boring similarity.
Except for one charminmg little spot for H&R Block, Tax Accountants.
It was simple. Two guys on their bikes.
It was relevant. Two guys on their bikes.
And it dramatised the proposition. Two guys on their bike with one making complex stuff look really simple.
My bertet goes off to Us Sydney, who created the spot and Plaza Films who produced it.