This is the South Australian Economic Development Board’s new logo.
I think it’s terrific.
It is not only pleasing to look at but it also has an idea that makes you think. And if you can make the viewer think about what you are saying then you will also have them remember you.
Once you get them to remember you, you’re on the shopping list.
This applies to any product, service or even a state.
Well done Cato Partners for the design and the South Australian bureaucrats who could see the idea in it.
Let’s hope that it does open some doors.