Automobiles really haven’t changed much in the last 100 years.
A box on 4 wheels with seats, lights, windows and something to steer the whole thing with.
It’s what the designer does with those elements that sets each car apart.
Take these two for example.
On the surface they look very similar. It’s only when you look closely that the quality of the design shows through.
The designer of Hyundai has integrated all the elements – the curve of the lights blends into the boot and bumper.
While the same features in the Lexus seem to be thrown together, with little regard for harmony or aesthetics.
Admittedly I am only looking at the surface features and not the build quality or engineering.
On face value the Hyundai, at $36,390, is better value, at least visually, than the Lexus at $91,138.