Archive for the ‘Design’ Category

A rooster booster.

Monday, March 14th, 2022

Red Rooster, has a new logo – and I rather like it.

The Australian owned fast food giant began life in 1972 in Perth, Western Australia. Since then the business has been through many changes.

It’s now a franchise operation with over 360 stores throughout mainland Australia and employs more that 7,500 staff.

The previous logos have always used red and shown a rooster

However this new one, not only has red and a rooster, but can be viewed in many ways. 

Some see it as two chooks looking at each other, while others, one chook looking at you. And some might only see it as two capital letters, with one back to front. 

It’s this multi dimensional approach to the design that makes it both intriguing and well branded.

It get’s you involved, which is the essence of a good design.

Although information is sparse, it seems as though it was designed in-house by the design department of the holding company Craveable Brands.

I think they should be very happy with the outcome.

Hierarchy.

Sunday, October 31st, 2021

I have been trained in typography and that can sometimes lead to a lot of frustrations.

Badly kerned type (the space between letters) is one of my pet gripes, as is over leading (the space between lines of type) and an incessant use of capital letters in headlines.

Just look at any American newspaper and you’ll get my drift regarding the last complaint.

There are many more that annoy me but these are a hinderance to legibility and therefore communication, and that pisses me off.

All this training has its downfalls.

I am so used to reading a page, according to the rule of hierarchy. And when it’s not applied properly I misread things.

Hierarchy is the order in which elements are placed on a page. It’s another technique typographers and designers use to aid comprehension.

When pages of type are designed by people who have English as a second language it becomes even more frustrating for me.

By not fully understanding the language, the designers place the elements in the wrong order and that disrupts my comprehension.

I spent five minutes looking for a particular item on a menu, until I discovered it was there right under my nose.

This isn’t their fault, it’s mine.

The problem is that it doesn’t follow my rules and I was blind to it being done another way.

It’s time to throw the rule book out and start to see things for what they are, not what I expect them to be.

Hot Dog.

Sunday, July 25th, 2021

I spotted this little Long Haired Dachshund, or Sausage Dog, on one of my recent beach walks.

I kicked myself afterwards for not grabbing a snap of him in his wonderful winter coat.

Then, after the walk, when I was having a coffee, there he was.

It was meant to be – just like the coat.

Dogs are my favourite people.

Sunday, February 28th, 2021

I am a dog lover and a serial dog ‘patter’.

I believe that every dog is unique, even if it’s a pure bred. They have wonderful personalities and when they look at you, I swear, they can see into your soul. 

So, as part of my computer drawing exploration, I decided to explore dog’s faces. 

Here are a few. 

 

 

And now for something completely different.

Saturday, November 28th, 2020

It’s been ten years since I started blogging and what a tenth year this has been.

With too much time on my hands I decided to do something different and learn some new skills.

Computer drawing was one area I hadn’t had much experience or confidence in doing.

Drawing Australian animals became the theme. 

I should have used Illustrator, but I’m much more proficient at InDesign, so I bent the rules and used that instead.

(This is a disclaimer) I used a combination of Google photos and illustrations as a basis for my own illustrations. This means that they are not entirely original, but an amalgamation of styles.

 

Now the craft is in the label.

Saturday, October 31st, 2020

I love craft beer.

So much so that when we travelled across the US, from west to east and visa versa, we always looked for a brewpub first for the evening meal.

These places not only had great beers but also excellent wines and food. Their food and drinks were well priced, and they weren’t a slave to the US practice of tipping.

Most of the owners paid their staff a good basic wage and therefore they weren’t reliant on a tip to survive.

Most craft breweries have a very different approach to creating and marketing their products. Especially compared to the big breweries, who are just after volume and usually develop beers that are basic and designed not to challenge the drinker in any way – they don’t want to offend.

Over the last few years I have seen a profound change in the design of beer labels.

The craft breweries’ strategy of creating a unique product now extends to their labels as well.

The first craft beer that I discovered, with a very different marketing approach and attitude, was BrewDog. This Scottish brewery has become international with manufacturing in the USA, Europe and now Australia.

However their labels were nothing to brag about. Their point of difference was their attitude and they did go out of their way to offend in as many ways as possible.

It certainly didn’t damage their sales.

As the craft beer market, both in Australia and around the world has becomes more crowded, brewers needed to find another edge.

Now the label has become a tool to express their point of difference.

Below are a few that I have discovered.

BrewDog (the original) from Scotland. Brio from Berlin, Kaiju from Melbourne, KCBC (Kings Country Brewing Collective) from New York, Mikkeller from Copenhagen and the very minimalist designs of Singlecut, again from NYC.

 

 

Colour.

Sunday, August 10th, 2014

Colour or color

When I first became involved in graphic design, colour was all about print and the Pantone Matching System (PMS) was my bible.

We either used the four colour process (CMYK) or what were called ‘Specials’ or Spot Colours. These were colours mixed by the printer to PMS specifications.

I then found an abandoned book in an agency and it became an indispensable tool for developing colour schemes.

Now most of my design work is done on screen, using Red, Green and Blue (RGB) or Hexadecimal colours (Hex) for web.

Like conventionally printed work, design for the screen is restricted to what appears best on the web.

Now my colour bibles aren’t books but websites.

Here are a couple of sites that Hayden and Evan alerted me to. They are extremely clever in the way they develop screen friendly colour schemes.

 

Adobe Kuler | Paleton

Same, same but very different.

Monday, March 17th, 2014

Automobiles really haven’t changed much in the last 100 years.

A box on 4 wheels with seats, lights, windows and something to steer the whole thing with.

It’s what the designer does with those elements that sets each car apart.

Take these two for example.

On the surface they look very similar. It’s only when you look closely that the quality of the design shows through.

The designer of Hyundai has integrated all the elements – the curve of the lights blends into the boot and bumper.

While the same features in the Lexus seem to be thrown together, with little regard for harmony or aesthetics.

Admittedly I am only looking at the surface features and not the build quality or engineering.

On face value the Hyundai, at $36,390, is better value, at least visually, than the Lexus at $91,138.

Automotive design

Melbourne Now.

Tuesday, February 4th, 2014

We recently visited the Melbourne Now exhibition.

The exhibition is running concurrently at the Ian Potter Centre, NGV Australia and NGV International.

It’s a huge display that showcases the latest in art, architecture, design, culture and performance, across the creative landscape of Melbourne.

It’s so large that we spent 2 hours at the Ian Potter Centre and only managed to see two thirds of what they had on offer.

What both surprised and delighted me was the Design Wall that made up the Melbourne Design Now presentation of the exhibition.

There are nearly 700 items on display, by 21 Melbourne design studios, covering the disciplines of industrial, product, furniture and object design.

It’s great to see that we can still design and make products in Melbourne but sad to see that there were only 40 actual designs.

The 700 items were made up by duplicating the 40 designs.

IMG_0668

Not just a logo but an idea.

Sunday, March 24th, 2013

This is the South Australian Economic Development Board’s new logo.

I think it’s terrific.

It is not only pleasing to look at but it also has an idea that makes you think. And if you can make the viewer think about what you are saying then you will also have them remember you.

Once you get them to remember you, you’re on the shopping list.

This applies to any product, service or even a state.

Well done Cato Partners for the design and the South Australian bureaucrats who could see the idea in it.

Let’s hope that it does open some doors.

SA a portal into Australia