Archive for December, 2013

The madmen behind Mad Men.

Monday, December 9th, 2013

Since our return from Europe and more recently South Korea and Japan, we have decided to catch up on some of the TV series we missed in 2012.

Not surprisingly one series I have always enjoyed is Mad Men, a period drama about the New York advertising industry in the 1960s’.

New York was at the centre of what was called the Creative Revolution during these halcyon years.

The ad agency Doyle Dane Bernbach (DDB) developed ground breaking campaigns for clients like Volkswagen and Avis during this time.

Mad Men was created and produced by Matthew Weiner, an exceptional screen writer who was also involved in the highly acclaimed HBO series The Sopranos.

Having been inducted into advertising at the end of that amazing era and being a student of the ads of that period, I was intrigued as to how Weiner got his material.

It turns out that one of his main consultants was Bob Levenson, a veteran ad man from DDB. Levenson, together with Bill Bernbach and art director Helmet Krone produced some of the most well know and enduring campaigns of this golden age.

It’s not surprising that Mad Men has become such a hit, as it offers the viewer a real insight into the lives, work, frustrations, faults and foibles of the men and women of Madison Avenue in the 1960s.