I will be away for the next twelve months, living and traveling in countries that don’t have English as a first language.
Also countries that have very different cultural and commercial values to what I have been used to.
Firstly North Africa, Jordan and Turkey, then the Balkans, Eastern Europe and finally into Western Europe.
Well that’s the plan.
This will be a challenge for my blog as I usually write about communication.
And, as I believe that most good communication involves both visual imagery and the written word, I think that I will be dealing with half a deck of cards.
It will be interesting to see if the contemporary approach to advertising, of more visual than verbal solutions, has really become global.
Will I just gravitate to visual solutions, because language will no longer play a part, or will there be genuinely good work that transcend language?