Archive for the ‘Comment’ Category

Know your market. 

Saturday, July 23rd, 2016

Swan_Hill_RSL_duo

We have recently travelled by road to Brisbane and back.

Travelling north was via the coast and the return journey was on the inland route, passing through Goondiwindi, Lighting Ridge, Bourke and Griffith.

For many evenings meals we availed ourselves of the various clubs, especially in NSW. These are reasonably priced, centrally located and offer some surprisingly good food.

In Swan Hill, Victoria, we had a meal at the RSL, which was next door to our motel.  It was a Sunday night and the only patrons were people of our vintage and many who were a lot older.

The bar and waiting staff were at least two generations younger and this was reflected in the music that was being played.

While the older generation were enjoying their Grilled Barramundi, Reef n’ Beef and Parmi, they were subjected to a medley of Chicago House, Rap and Detroit Techno.

Fortunately most of them could block out the music by turning down the volume on their hearing aids.

Is the truth really out there?

Wednesday, April 6th, 2016

X_files

Recently I watched six new episodes of the very successful science fiction TV series, ‘The X-Files’.

The original series ran from September 1993 to May 2002. Written by Chris Carter and staring David Duchovny and Gillian Anderson, there were 202 episodes and two feature films. The second film was released in 2008.

It was the longest running science fiction series in US history.

I think that this latest 6 episode series is a fishing expedition by 20th Century Fox Television. Each episode was so completely different that I can’t help but feel they are all part of an elaborate market research program.

Some episodes were verging on ‘slap-stick’ while others continued with the old protagonists and conspiracy theories.

The producers even introduced Fox and Scully clones.

Its been 8 years since the last film and 14 years since since the last series, so the market’s attitudes towards the characters and plots may well have shifted.

Will there be more X-Files and what will be the theme?

The truth is probably out there, or at least buried in the market research.

All’s not well in the Spamasphere. 

Tuesday, March 22nd, 2016

Disaster_strikes

There has been a strategy shift in the spam I get – it’s moved from greed to fear.

I receive up to six spam emails a day, and until recently they have all played on the greed factor to try and get me to respond.

I have won competitions, had thousands of dollars put into my account and been offered amazing money-making schemes.

All I have to do to unlock this wealth is to ‘Click here’

I know that they more than likely contain malware or are using ‘phishing’ to get personal information – I have therefore never clicked on anything to find out.

They seem to get around the text-based junk mail filters by disguising the content using numerals instead of letters and inserting punctuation in the middle a word.

‘The first thing you need to do is c0llect your c0mmissi0n ch.eck of 6,492.94. Set up your details here:

This has suddenly all changed.

I am now getting, with equally annoying regularity, a different form of spam. These all relate to impending disasters that will be unleashed on the USA, changing the American way of life forever.

And I don’t think they are referring to Donald Trump.

Subjects like: ‘The Imminent Danger From Within Our Borders’ and ‘The Worst Crisis Within US History is Almost Here’ now grace my inbox.

The ‘Click here’ relates to viewing secret reports or videos that will reveal these dastardly plots.

Conspiracy is now the new reason to ‘Click here’

Also to be found at the base of these emails is another link:

‘If you want to unsubscribe from our list. Click here

By clicking to unsubscribe you are actually verifying your email address.

Of course the spam will continue – that’s unless disaster strikes first.

Casting. 

Thursday, January 14th, 2016

Lee_Lin_Chin

The latest installment of the long running Australia Day Lamb Campaign has been released.

This highly regarded series of ads started in 2005 and stars Sam Kekovich. Sam has always been very forthright in his approach to eating lamb, especially on Australia Day, and he castigates anyone as being un-Australian if they disagreed.

In this day of inclusiveness Sam’s brutal approach could be misconstrued as being overtly nationalistic.

Enter Lee Lin Chin, the legendary newsreader for SBS.

This is an inspired piece of casting, that brings a new face to the Australian Meat and Livestock campaign. It proves once and for all that you don’t need to be a white Australian male to enjoy a lamb chop.

Not surprisingly the latest commercial has still received a number of complaints, this time from the vegan community. They believe that the torching of the kale, by the commandos, borders on violence towards those; “…soap avoiding, hippy, vegetarians” as Sam described them in the original ad.

Good ads stand out by being controversial – this one is no different.

The sales figures also back up the success of the campaign, with butchers reporting that lamb sales skyrocket by 35% around January 26th.

Watch the Australia Day Lamb 2016 ad here.

There is a Doctor in the house. 

Friday, December 12th, 2014

Dr. Stainsby

Last night Hayden defended his PhD thesis to an adjudication panel at the Autonomous University of Barcelona.

His paper was titled, ‘Triangular Basis of Integral Closures’ 

I didn’t understand a word, however the panel seemed to, and now Hayden has a Doctorate in Mathematics.

Needless to say we are very proud of him.

I want to ride my bicycle.
I want to ride it where I like.

Tuesday, April 1st, 2014

Over the course of our travels in Asia, North Africa, the Middle East and Europe, I have come across bikes in all sorts of environments.

Being relatively cheap to buy, easy to maintain and requiring no fuel, except the rider’s sweat, they are the the world’s most popular mode of transport.

These bikes aren’t owned by lycra wearing, latte drinking, road racing followers of the Tour de France, but simple people who need their bikes for everyday living.

There are over a billion bikes in the world – here are a few of them.

Sapa, Vietnam

Same, same but very different.

Monday, March 17th, 2014

Automobiles really haven’t changed much in the last 100 years.

A box on 4 wheels with seats, lights, windows and something to steer the whole thing with.

It’s what the designer does with those elements that sets each car apart.

Take these two for example.

On the surface they look very similar. It’s only when you look closely that the quality of the design shows through.

The designer of Hyundai has integrated all the elements – the curve of the lights blends into the boot and bumper.

While the same features in the Lexus seem to be thrown together, with little regard for harmony or aesthetics.

Admittedly I am only looking at the surface features and not the build quality or engineering.

On face value the Hyundai, at $36,390, is better value, at least visually, than the Lexus at $91,138.

Automotive design

Corporate Social Responsibility (CSR).

Monday, January 27th, 2014

Increasingly companies, organisations and governments are entering into CSR programs. CSR is primarily an attitude that can be implemented in many ways.

It’s about being a good corporate citizen.

The customers or consumers can benefit from the CSR program of an organisation, as they are rewarded by choosing an ethically and socially responsible product or service.

Look how the Nike brand was damaged by using Sweat Shops to produce their products. The garment factory fires in Bangladesh has also had repercussions on retailers here and around the world.

CSR benefits the brand and its reputation, by giving the consumer another reason to chose it. When all else is equal, a brand’s reputation can make the difference.

There are many benefits in developing a meaningful CSR program, the obvious one is the associated good-will that is generated towards the organisation. However a ROI is also counted as a primary objective and benefit of the program.

The second day of the New Year’s cricket test, at the Sydney Cricket ground, is traditionally a day given over to the the McGrath Foundation and is known as the Pink Test.

This was the sixth Pink Test and to-date over 5 Million Dollars have been raised to provide Breast Care Nurses throughout Australia.

This year, as the major sponsor of The Ashes, the Commonwealth Bank were involved for the first time.

I watched it on TV and it was a fun day, with the involvement of both the Australian and English cricket sides, the Chanel 9 commentary team and of course the spectators.

The biggest surprise to me was that the Commonwealth Bank actually changed their logo for the day.

It’s a brave company that messes with their corporate identity, but it paid off.

The pink logo would have been noticed more in this test than any of the four that had gone before.

 The Pink Test players

Why does a video go viral?

Saturday, January 18th, 2014

On Wednesday January 15, during the Melbourne heatwave, my son Evan posted a video on Vimeo.

It was a simple time lapse shot of a Lindt Chocolate Ball melting in the 42°C heat.

In just 3 days over 150,000 people have viewed it and it has been syndicated by news agencies around the world.

It was even aired on the Channel 7 News here in Melbourne.

For years advertising agencies have been trying to identify the formula that makes videos go viral. There are many theories but no real answers.

It simply comes down to the right idea at the right time, viewed by the right people.

But that’s easier said than done.

 

The worst drivers in the world.

Wednesday, October 30th, 2013

It doesn’t matter if you are in Barcelona, Brisbane or Berlin, the world’s worst drivers are the ones that drive taxis.

Japan is a country where manners and civility are part of the culture. Road rage is non existent and people respect each other.

Here the taxis are retro 70s’ Toyotas and Nissans, with the occasional ‘green’, Prius. The drivers all wear ties and hats and many also have white gloves. They will even get out of the cab and help you with your luggage.

But, and there is always a but with cabbies, once they are behind the wheel they are as rude, arrogant and selfish as any of their counterparts around the world.

Cabbies are professional drivers who spend 8 to 10 hours day behind the wheel. They should be the best drivers in the world but almost to a man (and most of them are men) they are the worst.