Marketing by cross purposes.

This poster, seen in Saint Gallen, Switzerland, was the centre piece of a window display for the watch maker Maurice Lacroix.

The copy, a quote from Sir Bob Geldof, reads:

“I don’t want to live like you. I don’t want to talk like you. I’m going to be like me.”

Now I guess that Sir Bob, due to contractual obligations, wears a Maurice Lacroix watch. And I am equally sure that the manufacturers of Maurice Lacroix would like you to wear one as well.

Why else would they spend all that money to use his name?

Therefore isn’t the whole idea of wearing the same watch as Bob at cross purposes with his message?

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