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Vodafone.

We cancelled our contract with Vodafone in Australia because of their poor performance and inability to deliver on their promises.

Vodafone consistently spend large media dollars in hyping up their services. They have adopted the approach that if you continually promote a fallacy, it will become fact.

Their inability to deliver has lead to a class action in Australia and a mass exodus of their clients.

They have now suspended their considerable media spend, while they attempt to improve their coverage and services.

We stupidly selected Vodafone to purchase a broadband ‘Módem USB Stick’ for coverage in Spain.

Apparently this corporate leopard doesn’t easily change its spots.

The connection was poor and there were problems in recharging our account online.

So much so that we had to drive back to where we purchased the key and get it manually recharged there.

Their explanation was that the online service wasn’t working today but would be ok, ‘mañana’.

It still isn’t working.

Marketing works well when the delivery lives up to the promise.

Vodafone in Spain are following the Australian or more possibly the international strategy of promise first then try and deliver later.

Advertising will only work when it’s based on truth, anything else is phoney.

 

This entry was posted on Tuesday, September 4th, 2012 at 7:38 am and is filed under Advertising, Comment, Grumbling, Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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