Right message, wrong place.

This poster can be seen along the roadsides around Interlaken.

A ‘cool’ looking Archangel Gabriel, imploring drivers to slow down.

The trouble is the motorists in this area don’t speed, well not as much as they do in many of the countries around Switzerland.

Placement is an important factor when buying media, so I think this particular poster might do a better job in Bulgaria, Romania, Montenegro, Croatia, France and Italy.

After all Gabriel is honored by many faiths.


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