I want it because I can’t have it.

Google has just produced an online magazine called Think Quarterly.

It’s aimed at their business partners and advertisers, and is stylishly designed.

I guess, given the name, that they intend to publish it four times a year.

It is the sort of publication that would make an excellent collection, especially a printed version sitting in your bookcase or on your coffee table.

However Google have made it very clear that this will remain an Ezine and there will be no hard copies.

Below is an extract from the Think Quarterly site.

“We’re flattered by the positive reaction but have no plans to start selling copies!”

Making the product a rarity is one of the oldest marketing tricks in the book. It also gives it a higher perceived value.

What’s the bet they will be releasing a printed version very soon?

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